{"title":"Ito En","description":"\u003cp data-start=\"0\" data-end=\"352\"\u003e\u003cstrong data-start=\"0\" data-end=\"10\"\u003eIto En\u003c\/strong\u003e is a leading Japanese company known for its high-quality beverages, particularly tea products, but it also offers a variety of snacks and health-focused items. Founded in 1966, Ito En is one of Japan’s largest and most recognized tea brands, widely respected for its commitment to producing premium green tea and other traditional beverages.\u003c\/p\u003e\n\u003cp data-start=\"354\" data-end=\"831\"\u003eThe company’s most famous product is its \u003cstrong data-start=\"395\" data-end=\"406\"\u003eOi Ocha\u003c\/strong\u003e line of green teas, which are celebrated for their fresh taste and rich, authentic flavor. Ito En also offers a range of other beverages, including \u003cstrong data-start=\"555\" data-end=\"571\"\u003efruit juices\u003c\/strong\u003e, \u003cstrong data-start=\"573\" data-end=\"588\"\u003eherbal teas\u003c\/strong\u003e, and \u003cstrong data-start=\"594\" data-end=\"613\"\u003ebottled coffees\u003c\/strong\u003e. Beyond drinks, Ito En has expanded into snacks, with products like \u003ca href=\"https:\/\/www.wownippon.com\/search?q=matcha+flavored\" title=\"Search for matcha-flavored treats\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong data-start=\"682\" data-end=\"708\"\u003ematcha-flavored treats\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e and \u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"https:\/\/www.wownippon.com\/search?q=Chocorooms\" title=\"Search for Chocorooms\"\u003e\u003cstrong data-start=\"713\" data-end=\"727\"\u003eChocorooms\u003c\/strong\u003e\u003c\/a\u003e\u003c\/span\u003e (chocolate-covered biscuits shaped like mushrooms), which have become popular in both Japan and abroad.\u003c\/p\u003e","products":[{"product_id":"itoen-oi-ocha-instant-green-tea-with-matcha-powder-40g","title":"Itoen Oi Ocha Instant Green Tea with Matcha Powder 40g – 100% Japanese Green Tea for Hot or Cold Water","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eExperience the authentic taste of Japan with Ito En Oi Ocha Instant Green Tea with Matcha Powder. Made from 100% domestically sourced Japanese tea leaves, this instant green tea combines the rich umami and balanced astringency of premium green tea with the vibrant flavor of matcha. Perfect for tea lovers on the go, it dissolves quickly in both hot and cold water, delivering a full-bodied, refreshing taste in seconds. Crafted using a unique natural fresh method and spray dry technology, this product ensures excellent freshness retention, offering you the ultimate tea experience anytime, anywhere.\u003c\/span\u003e\u003c\/p\u003e","brand":"ITOEN","offers":[{"title":"Default Title","offer_id":49403405467945,"sku":"WN-ITO-001","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4668\/4457\/files\/4901085015292_Ito_En_Oi_Ocha_Instant_Green_Tea_with_Matcha_Powder.jpg?v=1755883906"},{"product_id":"itoen-oi-oicha-instant-green-tea-with-matcha-powder-stick-type-100-sticks","title":"Itoen Oi Oicha Instant Green Tea With Matcha Powder Stick Type 100 Sticks","description":"\u003cp\u003e\u003cstrong\u003e100% Japanese Green Tea, Quick Dissolve for Hot or Cold Water\u003c\/strong\u003e\u003c\/p\u003e\n \u003cp\u003eEnjoy the authentic taste of Japanese green tea anytime, anywhere with Ito En Oi Ocha Instant Green Tea with Matcha Powder Stick Type. Made from 100% domestically sourced Japanese tea leaves, this convenient stick-type instant tea combines the rich umami of green tea with the vibrant flavor of matcha. Each stick contains 0.8g of premium powdered tea, designed to dissolve instantly in hot or cold water. Perfect for busy lifestyles, this pack includes 100 sticks, offering 100 servings of delicious, nutrient-rich green tea. Whether you’re at home, work, or on the go, savor the freshness and convenience of Japan’s #1 green tea brand.\u003c\/p\u003e","brand":"ITOEN","offers":[{"title":"Default Title","offer_id":49937032479017,"sku":"WN-ITO-008","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4668\/4457\/files\/Itoen_Oi_Oicha_Instant_Green_Tea_With_Matcha_Powder_Stick_Type_100_Sticks.png?v=1755883314"},{"product_id":"itoen-oi-ocha-premium-matcha-green-tea-with-roasted-rice-50-bags","title":"Itoen Genmaicha Premium Matcha Green Tea Bags With Roasted Rice(50 Packs) | Japanese Brown Rice Tea","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIndulge in the exquisite fusion of traditional Japanese flavors with Itoen's Oi Ocha Premium Matcha Genmaicha Green Tea. This harmonious blend combines the rich, umami essence of Uji matcha from Kyoto with the warm, nutty notes of roasted rice, creating a delightful and aromatic tea experience. Crafted from meticulously selected tea leaves, steamed 4 to 5 times longer than standard green teas to reduce bitterness, this premium blend offers a smooth and balanced taste that can be savored throughout the year.\u003c\/p\u003e","brand":"ITOEN","offers":[{"title":"Default Title","offer_id":49937840570665,"sku":"WN-ITO-004","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4668\/4457\/files\/itoen-genmaicha-premium-matcha-green-tea-bag-japanese-brown-rice-tea.jpg?v=1761103518"},{"product_id":"itoen-oi-ocha-hojicha-tea-powder-80g","title":"Itoen Oi Ocha Hojicha Tea Powder 80g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003eInstant Roasted Green Tea Powder for Rich Flavor \u0026amp; Aromatic Delight\u003c\/strong\u003e\u003c\/p\u003e\n \u003cp\u003eEnjoy the rich, comforting flavor of Itoen Oi Ocha Hojicha Tea Powder in seconds – a perfect blend of tradition and convenience for tea lovers and culinary enthusiasts alike!\u003c\/p\u003e","brand":"ITOEN","offers":[{"title":"Default Title","offer_id":49937914921257,"sku":"WN-ITO0-05","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4668\/4457\/files\/Itoen_Oi_Ocha_Hojicha_Tea_Powder_80g.png?v=1755883237"},{"product_id":"itoen-fragrant-genmaicha-green-tea-40-bags","title":"Itoen Fragrant Genmaicha Green Tea – 40 Individually Wrapped Bags","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIndulge in the harmonious blend of premium Japanese green tea leaves and roasted brown rice with Itoen's Fragrant Genmaicha. This exquisite tea offers a soothing aroma and a rich, nutty flavor, providing a moment of tranquility in every cup.\u003c\/p\u003e","brand":"ITOEN","offers":[{"title":"Default Title","offer_id":49952872300841,"sku":"WN-ITO-007","price":11.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4668\/4457\/files\/ITO11_7d45f039-1ad6-474e-9520-4d4092d9d79b.jpg?v=1755883210"},{"product_id":"itoen-oi-ocha-premium-assorted-tea-bag-60-bags","title":"Itoen Oi Ocha Premium Assorted Tea Bag 60 Bags","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eEmbark on a transcendent journey through the rich tapestry of Japanese tea culture with the Ito En Oi Ocha Premium Assorted Tea Bag collection. This meticulously curated ensemble presents three distinguished tea varieties—Matcha Green Tea, Matcha Genmaicha, and Roasted Hojicha—each crafted to deliver an authentic and invigorating experience that caters to both connoisseurs and novices alike.\u003c\/p\u003e","brand":"ITOEN","offers":[{"title":"Default Title","offer_id":49952874791209,"sku":"WN-ITO-011","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4668\/4457\/files\/ITO5v_f115d1f5-c7b6-43a9-8702-4d242f2dfc17.png?v=1755883191"},{"product_id":"itoen-organic-katekin-green-tea-powder-40g","title":"Itoen Organic Powdered Green Tea – Whole Leaf Catechins 40g","description":"\u003cp\u003eExperience the pure, mellow flavor of Japanese organic green tea with ITO EN Organic Powdered Tea – Whole Leaf Catechins 40g.\u003cbr\u003eMade from 100% organic green tea leaves grown in Kagoshima Prefecture, this powder uses the whole leaf, allowing you to consume all nutrients including tea catechins.\u003c\/p\u003e\n \u003cp\u003eThe tea dissolves smoothly in both hot and cold water, with no tea waste, and comes in a resealable stand-up pouch for easy storage. Enjoy it as a drink, sprinkle it over yogurt, or use it in cooking and baking—its mild, rounded flavor makes it suitable for daily wellness routines.\u003c\/p\u003e\n \u003cp\u003eOne cup (1g) provides 100mg of tea catechins, supporting antioxidant intake in a simple, delicious way.\u003c\/p\u003e","brand":"ITOEN","offers":[{"title":"Default Title","offer_id":49952883900713,"sku":"WN-ITO-006","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4668\/4457\/files\/itoen-organic-powdered-green-tea-40g-front.png?v=1764828984"},{"product_id":"itoen-oi-ocha-1200-kanaya-midori-leaf-100g","title":"Itoen Oi Ocha 1200 Kanaya Midori Leaf 100g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eExquisite Japanese Premium Green Tea\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n \u003cp\u003eSavor the distinguished elegance of Itoen Oi Ocha 1200 Kanaya Midori Leaf, a masterfully curated blend crafted exclusively from the finest green tea leaves of Kagoshima prefecture. This premium tea delights with its deep verdant hue, captivating aroma, and an intricately layered flavor that speaks of tradition and refined artistry.\u003c\/p\u003e","brand":"ITOEN","offers":[{"title":"Default Title","offer_id":49952886325545,"sku":"WN-ITO-009","price":16.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4668\/4457\/files\/Itoen_Oi_Ocha_1200_Kanaya_Midori_Leaf_100g.png?v=1755883119"},{"product_id":"itoen-mugicha-roasted-barley-tea-caffeine-free-54-bags","title":"Itoen Fragrant Roasted Mugicha Barley Tea Bags 7.5g × 54 Bags – Caffeine-Free","description":"\u003cp\u003eEnjoy the naturally sweet and toasty aroma of authentic Japanese barley tea from Itoen.\u003c\/p\u003e\n \u003cp\u003eItoen Fragrant Mugicha Tea Bags are crafted using the brand’s proprietary “New Fluffy Roasting” method, which enhances the rich aroma and depth of roasted barley without burning it. The result is a smooth, mellow, and gently sweet flavor that’s refreshing both hot and cold.\u003c\/p\u003e\n \u003cp\u003eDesigned for convenience, each tea bag is suitable for making 1 liter and can be brewed with either hot water or cold water. Completely caffeine-free, this mugicha is safe for the whole family and managed under quality standards equivalent to infant food regulations in Japan.\u003c\/p\u003e\n \u003cp\u003eA perfect daily hydration choice for summer cooling or year-round comfort.\u003c\/p\u003e","brand":"ITOEN","offers":[{"title":"Default Title","offer_id":50082963849513,"sku":"WN-ITON-054","price":13.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4668\/4457\/files\/itoen-mugicha-barley-tea-54bags.png?v=1771417223"},{"product_id":"itoen-kombu-tea-granules-70g","title":"ITOEN Kombu Tea Granules 70g","description":"\u003cp data-start=\"94\" data-end=\"518\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eDiscover the comforting taste of ITOEN Kombu Tea, a finely granulated blend crafted for convenience and authentic Japanese flavor. Made with premium Hidaka kelp from Hokkaido, this versatile tea delivers a mellow, umami-rich taste in every cup. Beyond a soothing drink, it also serves as a flavorful seasoning for soups, hot pots, and everyday cooking, allowing you to enjoy the essence of Japanese culinary tradition with ease.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"ITOEN","offers":[{"title":"Default Title","offer_id":50922559209769,"sku":"WN-ITON-001","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4668\/4457\/files\/yamasaki-onlineshop_4901085122372.jpg?v=1756899868"},{"product_id":"itoen-oi-ocha-premium-green-tea-bags-with-uji-matcha-50-bags","title":"Itoen Oi Ocha Premium Green Tea Bags with Uji Matcha 50 Bags","description":"\u003cp\u003eExperience the refined harmony of Japanese tea culture with Itoen Oi Ocha Premium Green Tea Bags with Uji Matcha. Crafted with 100% domestically grown tea leaves and blended with exquisite Uji Matcha from Kyoto, this tea offers a vibrant green hue, a rich umami depth, and a refreshing aroma. Enjoy the authentic taste of tea brewed in a teapot—now conveniently available in premium triangular nylon tea bags. Perfect for everyday wellness and moments of relaxation, whether steeped hot or cold.\u003c\/p\u003e","brand":"ITOEN","offers":[{"title":"Default Title","offer_id":50978599960873,"sku":"WN-ITO-010","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4668\/4457\/files\/itoenmatchagreentea.jpg?v=1756993340"},{"product_id":"itoen-one-pot-matcha-green-tea-bags-large-value-pack-120-bags","title":"Itoen One Pot Matcha Green Tea Bags – Large Value Pack 120 Bags","description":"\u003cp\u003eExperience the authentic taste of Japan with \u003cstrong\u003eIto En One Pot Matcha Green Tea Bags\u003c\/strong\u003e\u003cspan\u003e, a generous 120-bag pack designed for both hot and cold brewing. Expertly crafted from 100% domestically grown Japanese tea leaves, this premium blend combines vibrant matcha with rich “fukamushi” deep-steamed green tea to deliver a perfectly balanced flavor, color, and aroma. Convenient and eco-friendly, each tea bag uses a biodegradable plant-based filter, making it as kind to the planet as it is satisfying to the senses.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"ITOEN","offers":[{"title":"Default Title","offer_id":50980162994473,"sku":"WN-ITO-012","price":12.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4668\/4457\/files\/ItoenOnePotMatchaGreenTeaBags.jpg?v=1756996966"},{"product_id":"ito-en-whole-health-matcha-green-tea-powder-koi-midori-20-sticks","title":"Itoen Whole Health Matcha Green Tea Powder “Koi Midori” 20 Sticks","description":"\u003cp\u003eDiscover the harmony of wellness and tradition with Itoen Whole Health Matcha Powdered Tea Koi Midori. This premium functional powdered green tea is carefully crafted from 100% domestically grown Japanese tea leaves, blending the refined bitterness of green tea with the smooth richness of matcha. Conveniently packaged in stick format, it allows you to enjoy the full nutritional essence of tea leaves anytime, anywhere.\u003c\/p\u003e\n \u003cp\u003eAs a certified Functional Food, this powdered tea is scientifically reported to provide two key health benefits:\u003c\/p\u003e\n \u003cp\u003eSupports the reduction of body fat for individuals with a slightly elevated BMI.\u003c\/p\u003e\n \u003cp\u003eHelps lower LDL (“bad”) cholesterol levels.\u003c\/p\u003e\n \u003cp\u003eRefreshing and versatile, it can be enjoyed with hot water or cold water, making it a perfect daily companion for health-conscious lifestyles.\u003c\/p\u003e","brand":"ITOEN","offers":[{"title":"Default Title","offer_id":51028084261161,"sku":"WN-ITO-013","price":15.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4668\/4457\/files\/image_1_10046d5c-9342-47bc-b089-38639ad223df.jpg?v=1757041970"},{"product_id":"itoen-oi-ocha-premium-hojicha-tea-bags-1-8g-x-50-bags","title":"Itoen Oi Ocha Premium Hojicha Tea Bags 1.8g x 50 Bags","description":"\u003cp\u003eThe refined taste of Japan’s beloved \u003ci\u003eOi Ocha\u003c\/i\u003e with these premium hojicha tea bags, crafted from 100% domestically grown tea leaves. Blended with carefully selected \u003ci\u003eichiban-cha\u003c\/i\u003e (first-harvest tea), this hojicha delivers a smooth, naturally sweet flavor with a toasty aroma, gently brought out through direct-fire roasting. Designed for modern convenience, each triangular nylon bag ensures the rich taste, color, and fragrance of freshly brewed tea can be enjoyed anytime—whether at home, in the office, or on the go.\u003c\/p\u003e","brand":"ITOEN","offers":[{"title":"Default Title","offer_id":51159200760105,"sku":"WN-ITO-014","price":13.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4668\/4457\/files\/image_1_f589afac-578a-4e81-88c4-4cb2fc8b0a22.jpg?v=1757164358"},{"product_id":"ito-en-one-pot-rich-oolong-tea-bags-value-pack-4g-120-bags-hot-cold-brew","title":"Itoen One-Pot Rich Oolong Tea Bags – Value Pack 4g × 120 Bags, Hot \u0026 Cold Brew","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSavor the deep, full-bodied taste of authentic oolong tea with Ito En One-Pot Rich Oolong Tea Bags. Perfectly suited to complement rich or oily meals, this premium Japanese tea offers a bold flavor that refreshes and balances. With a generous 120-bag value pack, it provides abundant servings for everyday enjoyment. Ideal for both hot and cold brewing, these tea bags are designed to fit perfectly in your teapot or personal bottle, bringing you convenience and authentic taste in every cup. Crafted by Ito En, Japan’s pioneer in importing oolong tea since 1979.\u003cbr\u003e\u003c\/p\u003e","brand":"ITOEN","offers":[{"title":"Default Title","offer_id":51261373481257,"sku":"WN-ITO-015","price":22.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4668\/4457\/files\/itoen-oolong-tea-bags-120pack.jpg?v=1758882780"},{"product_id":"itoen-marugoto-koi-midori-instant-green-tea-powder-sticks-62-count","title":"Itoen “Marugoto Koi Midori” Instant Green Tea Powder Sticks (62 Count)","description":"\u003cp data-start=\"509\" data-end=\"742\"\u003e\u003cstrong data-start=\"509\" data-end=\"564\"\u003eFor those concerned about body fat and cholesterol.\u003c\/strong\u003e\u003cbr data-start=\"564\" data-end=\"567\"\u003eIto En \u003cem data-start=\"574\" data-end=\"595\"\u003eMarugoto Koi Midori\u003c\/em\u003e is a powdered green tea made by finely grinding whole Japanese tea leaves, allowing you to enjoy green tea nutrients efficiently and conveniently.\u003c\/p\u003e\n \u003cp data-start=\"744\" data-end=\"988\"\u003eThis product contains \u003cstrong data-start=\"766\" data-end=\"792\"\u003egallate-type catechins\u003c\/strong\u003e, a functional component reported to help \u003cstrong data-start=\"834\" data-end=\"853\"\u003ereduce body fat\u003c\/strong\u003e and \u003cstrong data-start=\"858\" data-end=\"889\"\u003elower LDL (bad) cholesterol\u003c\/strong\u003e when consumed regularly with meals. It is a \u003cstrong data-start=\"934\" data-end=\"979\"\u003eJapanese Foods with Function Claims (FFC)\u003c\/strong\u003e product.\u003c\/p\u003e\n \u003cp data-start=\"990\" data-end=\"1207\"\u003eMade primarily from \u003cstrong data-start=\"1010\" data-end=\"1058\"\u003ecarefully selected Japanese green tea leaves\u003c\/strong\u003e and blended with \u003cstrong data-start=\"1076\" data-end=\"1095\"\u003eJapanese matcha\u003c\/strong\u003e, it offers a well-balanced flavor—pleasantly rich, mildly bitter, and smooth—making it easy to drink every day.\u003c\/p\u003e\n \u003cp data-start=\"1209\" data-end=\"1448\"\u003eDespite being a health-focused tea, its \u003cstrong data-start=\"1249\" data-end=\"1304\"\u003eclean and refreshing taste pairs well with any meal\u003c\/strong\u003e, making it suitable for all ages. Enjoy a cost-effective and delicious way to support a healthier daily lifestyle while replenishing catechins.\u003c\/p\u003e","brand":"ITOEN","offers":[{"title":"Default Title","offer_id":52564576010537,"sku":"WN-ITON-002","price":39.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/4668\/4457\/files\/itoen-marugoto-koi-midori-green-tea-sticks-62.jpg?v=1770184887"}],"url":"https:\/\/www.wownippon.com\/collections\/ito-en.oembed","provider":"WowNippon","version":"1.0","type":"link"}