Hada Labo Shirojyun Premium Whitening Lotion 170ml is a popular Japanese skincare lotion from Rohto’s Hada Labo Shirojyun Premium series. Known in Japan as Hada Labo Shirojyun Premium Medicated Penetrating Whitening Lotion, this toner-style lotion is designed for people who want hydration, brightness support, and a smooth daily skincare step.
The formula features White Tranexamic Acid, a brightening active ingredient used in Japanese quasi-drug skincare, together with Dipotassium Glycyrrhizate, an ingredient commonly used to help care for sensitive or irritated skin. It also contains moisturizing ingredients such as hyaluronic acid to help keep the skin feeling soft, hydrated, and comfortable.
Despite the word “whitening” in the Japanese product name, this product is best understood internationally as a brightening and dark spot prevention lotion. It does not bleach the skin. Instead, it is formulated to help prevent sun-related spots and freckles while supporting a fresh, translucent-looking complexion.
Its watery, lightweight texture makes it suitable for daily use after cleansing and before serum, emulsion, or cream. It can be used by patting gently into the skin with your hands or applying with a cotton pad.
・Size: 170ml
・Skin Type: Suitable for normal, dry, and sensitive skin
・Texture: Lightweight, fast-absorbing liquid
・Usage: Face lotion/toner for brightening and hydration
・Free From: Alcohol, fragrance, colorants, parabens, and mineral oil
・Made in Japan
Features:
・Powerful Whitening Formula – Contains white tranexamic acid, a clinically proven ingredient to reduce melanin production and prevent the formation of dark spots and freckles.
・Deep Hydration & Skin Repair – Enriched with nanoized hyaluronic acid to deliver intense moisture and help restore skin barrier function.
・Vitamin C & E Boost – Vitamin C derivatives brighten the skin, while vitamin E acts as an antioxidant to protect against environmental stressors.
・Soothing & Non-Irritating – Infused with glycyrrhizinate2K, an anti-inflammatory agent, to calm and protect sensitive skin.
・Gentle & Skin-Friendly – Free from harsh additives, making it perfect for delicate and easily irritated skin.
・Skin Type: Suitable for normal, dry, and sensitive skin
・Texture: Lightweight, fast-absorbing liquid
・Usage: Face lotion/toner for brightening and hydration
・Free From: Alcohol, fragrance, colorants, parabens, and mineral oil
・Made in Japan
Features:
・Powerful Whitening Formula – Contains white tranexamic acid, a clinically proven ingredient to reduce melanin production and prevent the formation of dark spots and freckles.
・Deep Hydration & Skin Repair – Enriched with nanoized hyaluronic acid to deliver intense moisture and help restore skin barrier function.
・Vitamin C & E Boost – Vitamin C derivatives brighten the skin, while vitamin E acts as an antioxidant to protect against environmental stressors.
・Soothing & Non-Irritating – Infused with glycyrrhizinate2K, an anti-inflammatory agent, to calm and protect sensitive skin.
・Gentle & Skin-Friendly – Free from harsh additives, making it perfect for delicate and easily irritated skin.
・Active Whitening Ingredient: White Tranexamic Acid
・Moisturizing & Repairing Ingredients: Hydrolyzed Hyaluronic Acid (Nano Hyaluronic Acid), Hyaluronic Acid Na-2, Vitamin C Mg Phosphate, Vitamin E
・Additional Ingredients: DPG, BG, Diglycerin, Concentrated Glycerin, Hydroxylated Soybean Phospholipid, PEG-8, PEG (30), Sorbitan Laurate POE (20), VP/Styrene Copolymer Emulsion, Citric Anhydride, Paraben
・Moisturizing & Repairing Ingredients: Hydrolyzed Hyaluronic Acid (Nano Hyaluronic Acid), Hyaluronic Acid Na-2, Vitamin C Mg Phosphate, Vitamin E
・Additional Ingredients: DPG, BG, Diglycerin, Concentrated Glycerin, Hydroxylated Soybean Phospholipid, PEG-8, PEG (30), Sorbitan Laurate POE (20), VP/Styrene Copolymer Emulsion, Citric Anhydride, Paraben
1.After cleansing, pour 3-4 drops of lotion into your palm.
2.Gently press the product into your skin, ensuring even coverage over the face and neck.
3.Follow with your preferred moisturizer for optimal hydration and brightening effects.
4.Use morning and night for best results.
Precautions:
1.Discontinue use if redness, swelling, itching, or irritation occurs.
2.Avoid applying on open wounds, swelling, or eczema.
3.If the product gets into your eyes, rinse thoroughly with water.
4.Consult a dermatologist if symptoms persist.
2.Gently press the product into your skin, ensuring even coverage over the face and neck.
3.Follow with your preferred moisturizer for optimal hydration and brightening effects.
4.Use morning and night for best results.
Precautions:
1.Discontinue use if redness, swelling, itching, or irritation occurs.
2.Avoid applying on open wounds, swelling, or eczema.
3.If the product gets into your eyes, rinse thoroughly with water.
4.Consult a dermatologist if symptoms persist.
Vendor: HADA LABO
Hada Labo Shirojyun Premium Whitening Lotion 170ml– Japanese Brightening Toner with Tranexamic Acid
Vendor: HADA LABO
Hada Labo Shirojyun Premium Whitening Lotion 170ml– Japanese Brightening Toner with Tranexamic Acid
Frequently Asked Questions
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What is Hada Labo Shirojyun Premium Whitening Lotion used for?
Hada Labo Shirojyun Premium Whitening Lotion is used as a Japanese brightening toner after cleansing. It helps hydrate the skin and supports the prevention of dark spots and freckles caused by sun exposure.
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Does Hada Labo Shirojyun Premium Whitening Lotion bleach the skin?
No. The term “whitening” in Japanese skincare usually refers to brightening care and helping prevent sun-related dark spots. It does not mean skin bleaching.
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What are the key ingredients?
The key active ingredients include tranexamic acid and dipotassium glycyrrhizate. The formula also includes moisturizing ingredients such as hyaluronic acid.
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How do I use it?
After cleansing, apply an appropriate amount to your palms or a cotton pad, then gently pat onto the face until absorbed. Follow with serum, emulsion, or cream.
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Is this a toner or lotion?
In Japanese skincare, “lotion” usually means a hydrating toner. This product is used as the toner step after cleansing.
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Is it suitable for daily use?
Yes, it is designed for daily skincare use. For daytime use, follow with sunscreen to help protect the skin from UV-related dark spots.
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