Ito En

Ito En is a leading Japanese company known for its high-quality beverages, particularly tea products, but it also offers a variety of snacks and health-focused items. Founded in 1966, Ito En is one of Japan’s largest and most recognized tea brands, widely respected for its commitment to producing premium green...

Ito En is a leading Japanese company known for its high-quality beverages, particularly tea products, but it also offers a variety of snacks and health-focused items. Founded in 1966, Ito En is one of Japan’s largest and most recognized tea brands, widely respected for its commitment to producing premium green tea and other traditional beverages.

The company’s most famous product is its Oi Ocha line of green teas, which are celebrated for their fresh taste and rich, authentic flavor. Ito En also offers a range of other beverages, including fruit juices, herbal teas, and bottled coffees. Beyond drinks, Ito En has expanded into snacks, with products like matcha-flavored treats and Chocorooms (chocolate-covered biscuits shaped like mushrooms), which have become popular in both Japan and abroad.

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