WowNippon

DHC Soy Isoflavone Equol is a premium Japanese women's health supplement designed to support vitality, beauty, and wellness during life's changing stages. Each daily serving provides 10mg of S-Equol, a beneficial compound produced from the soy isoflavone daidzein. Equol has attracted significant attention for its role...

Friendly reminder: Due to production adjustments by the manufacturer, this product will be changed from 100g packaging to 80g packaging starting from May 2026. Gyoren Hokko Premium Hidaka Kombu is harvested from the pristine coastal waters of Hokkaido’s Hidaka region—renowned for producing tender, fast-simmering...

Savor the refined taste of Habutae Mochi, a traditional Japanese confection renowned for its silky-smooth texture and delicate sweetness. Crafted with premium Fukui-grown Koshihikari rice flour, these mochi deliver an elegant balance of soft, stretchy dough and a luxurious mouthfeel reminiscent of silk. Each...

From the cold, mineral-rich sweep of the Sea of Okhotsk comes a pouch of quiet power: SA-grade dried scallop adductor muscles, selected as First-Class by the Hokkaido Fisheries Association. These scallops are raised in the open waters off Sarufutsu, Soya, Esashi, Mombetsu, Tokoro and...

Discover the natural sweetness of Tealife Ichidagaki Dried Persimmon Sticks, made from the renowned Ichida persimmons of Minami-Shinshu, a specialty treasured for its rich flavor and refined aroma. This limited-season autumn–winter treat offers a chewy, bite-sized snack packed with gentle sweetness that intensifies with...

Thick & Tender Wakame for Miso Soup, Salad & Seaweed Dishes Enjoy the authentic taste of premium Japanese seaweed with Ise-Shima Cut Wakame from Mie Prefecture. Harvested from the nutrient-rich waters of the famous Ise-Shima coastal region, this high-quality wakame is known for its...

From our origins, the Izutsu Yatsuhashi brand has re-examined its raw materials and formulation to create a recipe that is even more fragrant, lighter in texture, and crisper to the bite. Enjoy a renewed version of our classic Yatsuhashi that brings out the deliciousness...

Please note: Starting from May 2026, the packaging size of this product has been changed from 200g to 180g due to manufacturer packaging updates. Experience the refined taste of Kanazawa with Kanazawa Komachi KMC-20R, a premium assortment of bite-sized Japanese rice crackers made from...

Experience the refreshing aroma of Japanese yuzu with Kuzefuku Shoten’s Yuzu Salt, a premium seasoning crafted to enhance the natural flavors of Japanese cuisine. This finely blended salt combines domestic rock salt with dried yuzu peel, lemon granules, and subtle sweetness to deliver a...

Delight in the authentic taste of Kyoto with Nama Yatsuhashi Yuko, a beloved traditional confection. This exquisite assortment features two timeless flavors—fragrant cinnamon and refined matcha—each delicately wrapped around sweet red bean paste. The soft, chewy mochi pairs harmoniously with the natural sweetness of...

From the historic tea fields of Kyoto’s Uji region, Maruri Yoshida Meichaen presents a masterpiece of Japanese tea culture. With sixteen generations devoted to the art of tea cultivation, this esteemed house continues to honor and preserve the time-honored traditions of Uji tea. Gyokuro,...

Japanese Domestic Seaweed for Dashi, Tsukudani, Konbu Rolls & Cooking | Selected by Segawa Honten Experience the clean, naturally sweet flavor of authentic Hidaka Kombu (日高昆布), harvested from the pristine coastal waters of Hidaka, Hokkaido. Known for its clear, mellow, and full-bodied broth, this...

Experience the pure sweetness of Japan with Nippon Ale Okayama White Peach Gummy Candy. Crafted with succulent white peaches sourced from Okayama Prefecture, each bite-sized gummy delivers a burst of authentic fruit flavor and a delightfully chewy texture. Inspired by the Nippon Ale brand’s...

Made with Hiroshima-Grown Citrus, Refreshing and Naturally Flavored Delight in the vibrant harmony of citrus with Nippon Ale Gummy Hassaku Orange & Lemon. Crafted with care using the juice of Hassaku oranges and lemons cultivated in the rich soil of Hiroshima, these artisanal gummies...

With 108 Natural Ingredients, Lactic Acid Bacteria, Brazilian Enzymes, Black Ginger, Dokudami & Rosehip Experience the exquisite blend of tradition and innovation with Sokai Keicha Hojicha Herbal Tea. Crafted by a reputable Japanese pharmaceutical company with over 30 years of expertise, this premium tea...

Experience the refined taste of Kyoto with Itohkyuemon’s Uji Matcha Soba “Take.”Crafted with carefully selected Uji matcha, buckwheat flour, and wheat flour, this premium soba offers a vibrant green color, a refreshing tea aroma, and an exceptionally smooth mouthfeel. Paired with a Kyoto-style dipping...